With all the concern about teen drinking, are we unwittingly contributing to the problem? Have we done our homework with regards to the energy drinks now being marketed? With energy drinks being all the rage, how much do we really know about them? What, if any, is the alcoholic content of these drinks? I'll gamble to say that many of us haven't given it a second thought.
This article points out that many of the energy drinks not only contain caffeine and ginseng, but also alcohol. The alcoholic content can be anywhere from 5% to 10% per serving, more alcohol than is contained in some beers and other alcoholic beverages. Teens are the primary targets of these drinks with names such as Joose or Sparks. They are described as having the taste of cheap soda, excessively sweet and bubbly with a hint of alcohol. They contain just enough of an alcoholic content to appeal to the immature taste of teens.
These mixtures also contain various stimulants, such as caffeine, guarana and ginseng, along with the alcohol. The article points out that the alcoholic energy drinks come in bigger serving sizes and have more punch than caffeinated cocktails. Energy drinks have been labeled as alcopops. They are sold in convenience stores which make them readily accessible to teens.
Outside of marketing concerns, these energy drinks also raise scientific questions, such as: Does the caffeine override the effects of the alcohol? Is it more dangerous to drink? Research has found that drinking caffeine with alcohol is much riskier than alcohol alone. Studies also show that your body functions much the same with or without the caffeine. The caffeine only makes you feel better. Alcoholic energy drinks convince your brain that you're not as drunk as you think you are.
Next time you're in the store, do some label reading. Compare the alcoholic content of your favorite energy drink to your choice of alcoholic beverage. You'll be in for a surprise. Is this what you want your teenager drinking?



Sparks - Caffeine: 87 mg; Red Bull & Vodka - Caffeine: 20 mg; Jack & Coke: Caffeine: 13 mg
Sparks - Alcohol: 1.12 oz.; Red Bull & Vodka - Alcohol: 0.6 oz.; Jack & Coke Alcohol: 0.6 oz.
Caffeine and alcohol in Sparks is per 16 oz. serving
Cloud, John & McLeod, K. This Ain't No Wine Cooler. Will caffeinated alcohol be the next teen-drinking fad? Time Magazine (2008, July 20). pp 51-52






